CPPA Board Member Earns CAS Designation

06/10/2014 3:30 PM | Jolie Porter
Jay Shaplin of J4 Promotional Marketing in Elkridge, MD and a member of the CPPA Board of Directors, has earned the designation of Certified Specialist (CAS).   

The Certified Advertising Specialist (CAS) certification requires 75 hours from a structured industry approved curriculum, three years of experience in the promotional products industry and a passing score on the CAS certification exam.  The rigorous curriculum required includes an overview of the promotional products industry, promotional programs, best practices/supplier-distributor relations, advertising and marketing overview, product safety basics and business ethics. Upon completion of the core curriculum, individuals then have the opportunity to structure their own course schedules to deliver the greatest relevance and value for their careers.

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