Don't miss this month's Tuesday Learning Lab designed to
increase your network and enhance your professional growth

Marketing Across Generations: Adapting Marketing Approaches to Every Age Group

July 8, 2025
12:30 pm
Featured Speaker: Sandra C. Kelley, Prestige Promotions, LLC

This presentation explores how to effectively market across generational lines by understanding the unique values, behaviors, and communication preferences of each age group—from Baby Boomers to Gen Z. Attendees will gain insights into crafting messages that resonate, selecting the right platforms, and building trust with multigenerational audiences. Through real-world examples and data-driven strategies, we’ll uncover how to tailor your marketing approach for maximum engagement and brand loyalty across all generations.  

Learning Outcomes:

• Understand the defining characteristics, values, and buying behaviors of Baby Boomers, Gen X, Millennials, and Gen Z. 
• Learn how to tailor messaging, visuals, and tone to align with each generation’s communication preferences.
• Identify the most effective marketing channels and platforms for engaging each generational group.
• Develop a multigenerational marketing strategy that fosters brand loyalty and long-term customer relationships.

Don't miss this month's Wild Wednesday Webinar designed to
increase your network and enhance your professional growth

Are You Being Asked to the Table? How to Become a Valued Voice, Not and Afterthought, in the Sales & Marketing Process

July 8, 2025
12:30pm
Featured Speaker: Cliff Quicksell, Cliff Quicksell Associates

Are you tired of being brought in too late—after decisions are made and budgets set? In this engaging and eye-opening webinar, industry expert Cliff Quicksell reveals how to position yourself as an indispensable part of your client’s strategy, not just another product pusher. You’ll learn how to elevate your role, lead with insight, and become the trusted voice clients rely on. If you're ready to stop reacting and start influencing, this session is your blueprint for becoming the partner they can't imagine meeting without.

Key Takeaways: 

• Shift from Vendor to Valued Advisor - Stop being seen as a supplier and start being regarded as a trusted resource. 
• Lead with Strategy, Not Product - Position yourself as a problem-solver, not a catalog. 
• Ask Powerful, Goal-Driven Questions -Go beyond “What do you need?” and start asking “What are you trying to achieve?” & MORE!

Venue:
Laurel Park
3600 Laurel Ft Mead Rd
Laurel, MD 20725

Schedule:
Wednesday, September 17, 2025

Early Bird Rates (through 8/18): Lock in your spot now and save $50 on your first table! 

• CPPA Members: $350 for 8 ft table with linen; extra 8ft table $150
• Non-Members: $500 for 8ft table with linen; extra 8ft table $150
  Non-member base price includes CPPA Membership dues 

Regular Pricing (after 8/18):

• CPPA Members: $400 for 8 ft table with linen; extra 8ft table $150
• Non-Members: $550 for 8ft table with linen; extra 8ft table $150
  Non-member base price includes CPPA Membership dues 

Don't forget to invite your Distributor clients
to come visit you at the show:
Click here for an invitation to send to your customers

Sponsorship Opportunities:
Please contact Tiffany if you would like to be a show or product sponsor
Show sponsors will receive ONE FREE advertisement
in our monthly newsletter!

CPPA is proud to bring you multiple opportunities to attend trade shows and events throughout our region. The Fall Promo EXPO is a great opportunity to connect with vendors and discuss current and upcoming projects. Distributors are invited to attend and CPPA members are encouraged to invite clients to attend the show as exclusive guests.

Pre-Show Bowling Tournament - Wednesday, Sept 17, 2025:
7 pm - 9 pm: - $50/per person which includes bowling, apps, 1 drink ticket and prizes! More details to come as we get closer to the tournament date.

Fall Promo Expo - Thursday, Sept 18, 2025:
Location: Laurel Park, 3600 Laurel Ft Meade Road, Laurel, MD 20725 
Schedule: 
*9 am - 10 am Education Session: Details Coming Soon!
*10 am - 1:30 pm - Exhibits Open 
Cost to attend:
CPPA Members - FREE
CPPA Member Clients - FREE
CPPA Non-Members - $75 per person
1st Time Attendee Distributor Guests - Free

Step One: Register yourself to attend

Step Two: Invite your clients to attend the show (You will receive instructions in your registration confirmation on the best way to invite and register your clients)

Step Three: Attend the show with your clients and watch your sales skyrocket in the fourth quarter.

Full Event Details Click here