NOTE:  Letters from the client are required for each program.  Supplier letters must confirm the product specifications and its uniqueness. 

SUBMISSION REQUIREMENTS AND INSTRUCTIONS

• Complete an online entry form for each campaign
• You may enter as many campaigns as you wish, but each entry must be submitted separately.
• Select the category that best defines the program, or audience. If necessary, judges will move entries at their discretion to a more appropriate category without penalty and notify you if it is moved.
• Complete the online entry form here All entries must be submitted via online entry form with all entry materials received no later than November 3, 2023.  Don't forget to reference the campaign name or client
• Print the online confirmation page to include with completed program write up and photos.
• Provide a written description of campaign. Please provide thorough and concise answers to key questions. 
• If you would like a sample of previous entries, please email Tiffany@cppa.biz.
• Description must NOT contain the individual submitter’s name, or company name. Entrant identification is NOT permitted in any form.
• Client letters should NOT contain the individual submitter’s name, or company name.
• At least one digital photo of each imprinted promotional product(s) should be submitted with completed write up and client letter. Points will be deducted if digital photos are not submitted. Photos should be in perfect condition accentuating the best view of the campaign and must not be modified in any way for the entry presentation. Copies of letters, electronic communications, screenshots and other supporting collateral should be included at time of submission.
• Shipping: Please bundle all copies of letters, screenshots, electronic communications, support materials and digital photos in one email. Piecemeal emails will not be accepted.

Email Supporting Materials by November 3, 2023 to:

Email: Tiffany Kanak at Tiffany@cppa.biz
Subject Line: Peake Awards Promotions in Excellence Submission

Once received, photos and collateral material become the property of CPPA and will not be returned

JUDGING AND SCORING

• Campaigns will be evaluated and winners determined by an independent panel of industry professionals outside of the CPPA membership.
• In order to guarantee impartial judging, your company name must NOT appear on the description pages, or any other accompanying labels, or stationery.
• All submitted entries are judged individually based on how well they deliver the required elements. Points will be deducted if client letter is not received; only exception is self-promotion category. Member companies do not compete against each other, but earn points solely on the merit of their own entry.

SCORING
A minimum number of points are required in order to obtain an award

• 25-29 POINTS BRONZE
• 30-34 POINTS SILVER
• 35-40 POINTS GOLD

POINT BREAKDOWN
Planning to concept: 1–10 points
Organized fact finding; establishment of clearly defined objective, budget, audience and timing.

Effectiveness of execution: 1–10 points
Thorough copy and theme development with organized campaign that is strategic in messaging, delivery method, timing, continuity and branding elements.

Appropriateness and creativity of product: 1–10 points
The appropriate and creative application of product and messaging selected and delivered in a creative way for the intended audience.

Results: 1–10 points
Reported results are confirmed in the client letter and should include as many specific and measurable criteria available. Performance and results must be tied to the original stated objective. Additional benefits or positive results should be included and will be considered.