Webinar - How to Sell to Every Generation of Buyer

  • 02/18/2016
  • 12:30 PM - 1:30 PM
  • At Your Desk!

February Webinar

How to Sell to Every Generation of Buyer


Today there are four distinct and separate generations in the workplace. Each one requires a different approach and each one buys differently and for different reasons. To be effective, sales professionals must learn the best way to create profitable relationships and loyalty.

In this session, we will learn:

  • How to IDENTIFY to which generation a buyer belongs to
  • How to ENGAGE with each generation
  • The preferred contact method for each generation
  • The keys to building relationships with each generation

Register for Webinar

This FREE webinar is another benefit of

your CPPA membership!


 About the Presenter:      

Paul Kiewiet, MAS+ is a former chairman of PPAI, the founder of a successful distributorship, and an inductee into the PPAI Hall of Fame. He has worked with some of America's top brands such as Kellogg's, Coca-Cola, KitchenAid, Wolverine Worldwide, Borden and others. He is a frequent industry speaker, award-winning writer and serves as the Executive Director of the Michigan Promotional Professionals Association.

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