Get Educated and Get Certified with CPPA!
CPPA and District 1 Regional Association Education Webinar

Thursday, June 27, 2019
12:30 pm
The Public Relations Clinic
Presenter: Joel Schaffer

Public relations has changed, but it still remains one of the best and certainly the least expensive way to get your message and your brand in to the public’s eye. The digital revolution has made the stream more crowded and the outlets more selective. With a good plan and good execution, it can do wonders for people and a business. It can help discover new clients, enhance market value, open closed doors and build a bigger brand. This workshop sets a path and a program blending the old and the new strategies.

  • Establish a Plan
  • Do Your Research
  • Scour Your Local Communities
  • Depth of Contacts
  • Media kit
  • Graphic Excellence
  • To Whom to Release and What
  • Using Social Media For PR
  • Monitoring Bad PR
  • What to Release
  • Make News, Not Fake News
  • Tell A Story of Human Interest
  • People in The News
  • Awards and Accomplishments
  • Be Creative, It’s Competitive
  • Schedule and Execute

Joel spent over a decade as the Publisher of a major book company. The knowledge he gained in promoting authors, books and tours was invaluable. With the edition of current day methodology, this session is basic training for any business or person to launch a program in PR.

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